The fuzzy modelling of personal vehicle usage in Isfahan: Quantifying contributions from different travel Demand management strategies

Modifying travel behavior is a pressing issue in the face of increasing urbanization and challenges that poses for existing infrastructure deteriorating environmental conditions. Such are particularly acute cities which have rich history seen substantial population growth. One such Isfahan, third largest city Iran, where current study was conducted. Successful modification relies on an understanding behavior, but there methodological theoretical barriers to doing so. This reports survey (N = 400) Isfahan residents visitors, modeling resulting data using fuzzy logic approach. Together they illustrate relative desirability, potential effectiveness, different Travel Demand Management strategies might be employed address traffic other heritage worldwide.